beauty gallery
Youngblood Cosmetics embodies the intersection of clean beauty and luxury—offering mineral-based formulas that not only elevate natural beauty but also support skin health. With a focus on high-performance, skin-loving ingredients, the brand has carved a distinctive place in the clean beauty space. Over the past several years, we’ve served as Youngblood’s creative partner across all touchpoints—strategizing, directing, and managing every major campaign and product launch. From concept to execution, we developed unique, trend-forward ideas that brought fresh energy to the brand while remaining rooted in its core values.
Our team led the full creative process—from seasonal photoshoots to storytelling-driven marketing initiatives—ensuring each launch was both visually compelling and conversion-driven. These efforts not only elevated brand perception but also directly contributed to increased product sales and deeper customer engagement.
Through our collaborative work with VP of Marketing, Brittany Dailey, we've shaped a cohesive and elevated brand narrative that performs—resulting in sustained growth across all platforms and a measurable increase in both organic and paid performance.
This campaign spotlighted the transformative power of YB's skincare while seamlessly debuting their spring lip shades and crème blush sticks.
SPRING 2024 CAMPAIGN
We crafted a cozy, sultry aesthetic to launch YB’s one-swipe gel eyeliner, pairing it with their eyeshadow quads to complete a richly layered story of fall eye looks.
Fall 2024 CAMPAIGN
A chic reinterpretation of the festive season, this campaign merged après-ski elegance with a playful twist of pink holiday glam.
HOLIDAY 2024 CAMPAIGN
This campaign was a creative playground for our team, spotlighting the rich texture and pigment of Youngblood’s skincare and foundation lines.
WINTER 2024 CAMPAIGN